Through YouTube, Ford's Group Vice President of Marketing asks Dave Pinter to test drive a Ford Focus.

With some clever editing Ford’s Group Vice President of Marketing Jim Farley sent an invite to our senior editor asking him to come to Spain to see the new Ford Focus 2012. It’s a smart way to get an influencer’s attention.

As well as PSFK’s Dave Pinter, Farley also asked our readers to go to a special Facebook page to test drive the car (even go on a trip).

Smart marketing, no?

Ford Focus

This content is available for Premium Subscribers only.
Already a subscriber? Log in