Gesture based gaming opens up an entirely new form of digital entertainment opportunities because the human element is at its core.
Imagine the Xbox dashboard, which is the interface gamers see when they first turn on their Xbox. Currently on the dashboard gamers see ads for games, credit cards, pizza and sandwiches with two pieces of fried chicken instead of bread. While incredibly delicious looking, these ads are passive and only the ads that include words like “Halo” and “Free Xbox Points” have hit double-digit click-through rates. Sure, the ads can support full motion video that entices gamers to purchase turbo charged sodas, but they are not tailored to individuals. They don’t react to facial gestures, gender, voice or body movement. We’re predicting they will within a year of Kinect’s launch. We’ve spoken in depth to the Xbox team and their engineers are looking at several ideas similar to this. However there is a negative (or positive, it depends on how you look at it) spin to gesture based game advertising. The world of static/dynamic in-game advertising will need to adapt or prepare for a drastic pricing change.