Nimble business are learning to abandon the existing business model before someone rips it out from under them.

A couple of days ago, in the WSJ, I noticed an ad for Chevron.  They claimed to be getting out of the dirty energy business into the clean energy business.   The other day I was surprised to see that Nike Plus has embraced a new model that dispenses with one of their revenue sources, the chip.

Nimble business are learning to abandon the existing business model before someone rips it out from under them.

This marks a move away from the literalism of capitalism.  The old corporation was founded to make a particular widget and these widgets came to define this corporation’s essential concept of itself, its identity, sometimes its very soul.  People who made heavy equipment saw themselves (sexist language warning) as “tractor guys forever.”  A company like this might branch into monorails, say.  But they were unlikely ever to contemplate book binding.

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