Grant McCracken: What Business Are We In? Just Business, Actually

Grant McCracken: What Business Are We In? Just Business, Actually
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Nimble business are learning to abandon the existing business model before someone rips it out from under them.

Grant McCracken, Cultureby
  • 1 november 2010

A couple of days ago, in the WSJ, I noticed an ad for Chevron.  They claimed to be getting out of the dirty energy business into the clean energy business.   The other day I was surprised to see that Nike Plus has embraced a new model that dispenses with one of their revenue sources, the chip.

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