The high end wine shop experience gets translated over to a shop dedicated to tea.

This week marks the grand opening of the Harney & Sons flagship store in Soho, NYC. The dominating feature of the large space is a tasting bar which will allow visitors to sample some of the over 250 varieties of teas offered for sale. The teas are prepared and served by master brewers. Water for brewing is carefully boiled in special units which can be calibrated to the exact degree necessary for each type of tea. The experience is set up very much like tastings at a winery. Behind the bar is a floor to ceiling shelving unit containing all of the varieties of teas offered by Harney & Sons. The teas are sourced from across the globe and include special blends developed by Harney & Sons.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in