An interactive display window-based mobile game motivates users to interact with, virtually try on, and share H&M clothing & accessories.

Retailer H&M and AR platform GoldRun have partnered together for an interactive mobile & display window activation, in which the GoldRun app lets iPhone users interact with H&M clothing & accessories displayed in the storefront windows of the retailer’s Manhattan locations. Users choose the items they want to view and capture them with their phones to create their own ‘virtual fashion show’, receive an instant 10% off the store’s wares and be entered for a chance to win gift certificates and a trip to Las Vegas. The app will facilitate trying on outfits virtually, posting of images to Facebook, and creation of custom lookbooks.

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