How LG United Nigeria In Celebration

How LG United Nigeria In Celebration

Chris Harrison explains how an international consumer brand is making itself relevant in Africa.

Chris Harrison
  • 11 november 2010

Now, I believe there is a Brand Nigeria campaign, but honestly I haven’t seen any of its messaging. There is, however, a logo. Of course there is a logo. That is where National Branding campaigns begin, and often end. First we get the funding, and then we get the logo. Then we rest.
Writing recently in Business Day Online, Akonte Ekini commented:

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