The new Tesco Application aims to make shopping lists obsolete.

Tesco enters the iPhone app market with an impressive offering that makes innovative use of the materials already on hand with both company and customer.

The app seamlessly integrates existing Tesco hallmarks (such as loyalty card data) but its most interesting element is the use of image recognition software to enable customers to update their shopping list on the fly. The app utilises the iPhone’s camera feature to take a snapshot of a product’s barcode and automatically syncs that item to the customers Tesco Online shopping list.

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