Is Social Browsing Replacing Web Browsing?

Is Social Browsing Replacing Web Browsing?

How should brands and Internet marketers use Facebook to market their products?

Naresh Kumar
  • 9 november 2010

A recent statistic says that young female Facebook users spend as much as five hours per day on the site. And this trend is not limited to the female demographic. Several studies have indicated that increasingly, people are spending more time on social browsing (particularly, reading status updates, watching videos and seeing their friends’ photos on Facebook) than on web browsing. Even their search for information or products begins, not on search engines, but on Facebook itself. And when people are surfing on the wider web, they still cannot escape Facebook’s social plugins such as the ‘Like’, ‘Share’ and ‘Recommend’ buttons which show up on millions on sites.

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