Is The Fashion Biz In Danger Of Going The Same Way As The Ad Industry?

Is The Fashion Biz In Danger Of Going The Same Way As The Ad Industry?
technology

Gill Linton explores the fashion industry's current obsession with marketing.

Gill Linton
  • 22 november 2010

Ralph Lauren’s 4D technology.

The ad business is particularly good at two things. 1. talking in marketing clichés and buzzwords while saying nothing/new; 2. tactics masquerading as brand strategy.

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