John Gerzema: Green & Green

John Gerzema: Green & Green

Using truck-mounted scales and bins with electronic identification tags, RecycleBank weighs the paper, glass, and metal left on the curb by individual households and rewards them with shopping discounts.

John Gerzema
  • 2 november 2010

With a population of fifteen thousand and a land area of less than four square miles, the city of Everett Massachusetts collects as much as forty tons of solid waste on a given trash day. For years less than ten percent of this burden was recycled, leaving a substantial amount to be disposed of at landfills or incinerators at a cost of roughly $75 per ton. With landfills and other trash-handling facilities already overburdened, the cost to taxpayers and the environment rises every year.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.