John Gerzema: The DIY Utility Company

John Gerzema: The DIY Utility Company
Design

Stanford Business School friends Lynn Jurich and Ed Fenster solved the basic problem in residential solar energy — upfront cost — by offering homeowners fixed leases on all the equipment they need to get off the grid.

John Gerzema
  • 15 november 2010

The problem, as they saw it, was a matter of finance, not technology. Stanford Business School friends Lynn Jurich and Ed Fenster solved the basic problem in residential solar energy — upfront cost — by offering homeowners fixed leases on all the equipment they need to get off the grid. Their San Francisco firm, SunRun, gives homeowners guaranteed fixed energy costs for twenty years along with free maintenance with little or no initial investment.

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