A look at an extremely minimalist device that strips away all but the essentials of telephone communication.

The last straw occurred during a phone call to arrange an event. I was literally screaming into the iPhone as I stood outside the Apple store in Soho, New York. I gave up.  At that point I decided to give up on the iPhone and its muffled conversations, the dropped calls, the ever present social media and emails.

Up until that moment I would describe myself as an iPhone fanboy – I lined up for 9 hours to get the original, and bought the subsequent 3G and 3GS on launch day. Lovely, mind blowing devices but I just need a phone that works.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in