Kahlua’s ‘Delicioso’ Campaign

Kahlua’s ‘Delicioso’ Campaign
technology
Paloma M. Vazquez
  • 10 november 2010

Kahlua has launched a new campaign to celebrate its Veracruz, Mexico heritage and ‘intriguing’ combination of unexpected ingredients. The campaign entails an integrated, extensive multi-platform approach with various elements – from TV spots (see one below) to influencer outreach, and from print/online ads to a mobile app and website presence. We gravitated to a couple of particular elements:

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