Kahlua has launched a new campaign to celebrate its Veracruz, Mexico heritage and ‘intriguing' combination of unexpected ingredients. The campaign entails an integrated, extensive multi-platform approach with various elements – from TV spots (see one below) to influencer outreach, and from print/online ads to a mobile app and website presence. We gravitated to a couple of particular elements:

Visually impactful print/online ads (above) feature prominent shots of Kahlua-based beverages, suggesting different ways of serving the drink; they also have a pretty heavy ‘retro' feel – and are just pleasant to look at A Kahlua-branded iPhone app (see below – developed by Great Works NY) meant to help you find ‘intriguing' and ‘unexpected' conversation topics to introduce in a variety of social situations – and of course, Kahlua-based drink recipes to share with your friends. Will people actually use this in social situations? Doubtful – but it is a humor

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in