Living Lab Enhances Pizza Express Eating Experience

Living Lab Enhances Pizza Express Eating Experience

A London food chain aims for reinvention via technology and creative experimentation

Stephen Fortune
  • 30 november 2010

The eating experience is a multi-sensory event, as recently illustrated by studies into the impact of sound upon the taste of food. We therefore took note of the ‘Living Lab’  in the Richmond branch of Pizza Express, London. The spirit of experimentation is alive within novel additions to the menu, but perhaps more significant is the recruitment of a diverse cast of individuals similar to those who often populate media agency labs

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.