The British government plans to move beyond GDP to measure its country's growth.

UK's Office for National Statistics has embarked on an ambitious project last week-to measure the country's well being. The project, which has the blessings of British Prime Minister David Cameron, aims to understand its people's quality of life, aside from using GDP as the sole yardstick to measure the growth of the country.

While conceding that economic growth and job creation is his most urgent priority, Cameron said that GDP is not a complete way to evaluate a country's progress and that his government wants to understand and construct on key areas that positively affect people's well being.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in