Medicine’s Color Related To Its Effectiveness On Patients

Medicine’s Color Related To Its Effectiveness On Patients
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Something other than a medicine's chemical formulation also contributes towards producing desired effects according to new research.

Naresh Kumar
  • 23 november 2010

Researchers from the University of Mumbai, India have provided an interesting insight into how a medicine’s color may affect its action on a patient. The research, which was published in the International Journal of Biotechnology, says that, besides color, a tablet’s shape, taste and name can also influence a person’s feelings about the medication; this placebo effect may even improve a pill’s desired result as well as decrease side effects in patients.

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