Medicine’s Color Related To Its Effectiveness On Patients

Medicine’s Color Related To Its Effectiveness On Patients

Something other than a medicine's chemical formulation also contributes towards producing desired effects according to new research.

Naresh Kumar
  • 23 november 2010

Researchers from the University of Mumbai, India have provided an interesting insight into how a medicine’s color may affect its action on a patient. The research, which was published in the International Journal of Biotechnology, says that, besides color, a tablet’s shape, taste and name can also influence a person’s feelings about the medication; this placebo effect may even improve a pill’s desired result as well as decrease side effects in patients.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.