Y&R Picks Mobile Platform GoldRun To Allow Airwalk to Execute the World’s First Invisible Pop Up Store

Y&R Picks Mobile Platform GoldRun To Allow Airwalk to Execute the World’s First Invisible Pop Up Store
technology

A look into the mechanics behind the sneaker brand's innovative campaign.

Kat Popiel
  • 11 november 2010

Seems apt that the worlds first invisible pop up store should come from Airwalk – in literal terms, the pop up store functions through AR on your mobile device but without it, appears just to be thin air.  Targeted sneakerheads were taken offline and invited to interact in a unique experience with only their mobile device.

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