The Japanese lifestyle brand provides users more utility and less branding to users of its mobile applications.

Japanese design and lifestyle brand/retailer MUJI has developed 4 applications for the iPad and iPhone; MUJI Calendar, MUJI Notebook, and MUJI to Go for the iPad, and an apparel catalog (Japanese only) for the iPhone.

We were struck by the sheer utility provided by MUJI's apps. The apparel catalog for the iPhone is the only one among the four that is more heavily product-based in its offering, while the other 3 provide more distinct utility to the end user – facilitated by MUJI:

The Calendar allows for Google Calendar synchronization, or stand-alone use; customizable work day start times, and access to the to GO app's collection of travel functions, among other features The Notebook app evokes MUJI's stationery, but upgrades to freehand handwriting recognition, predictive text input, customizable font and page types, photo and PDF file import, sketching capabilities, and sharing of your notebook with others The to GO app provides utility designed specifically for travel and mobility: a customizable world clock, local weather, calculator with local currency options, and reference for international power sockets

We've featured video describing the MUJI Notebook app's functionality below, but all related videos and photo galleries can be accessed at MUJI's dedicated site.

PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)