With the revival of the furoshiki, Japan shows how archaic methods can help solve modern problems.

(click image to enlarge)

We recently came across the furoshiki, a stylish multipurpose wrapping cloth from Japan that can be used repeatedly in a variety of ways. It's a great example of how to reduce plastic bag waste by reviving an almost forgotten tradition. Reintroduced by the country’s environmental minister, it follows the so called 3-R-principles of reduce, recycle and reuse.

From the Japanese Ministry of Environment:

The Japanese word mottainai means it's a shame for something to go to waste without having made use of its potential in full. The furoshiki is made of a fiber manufactured from recycled PET bottles, and has a birds-and-flowers motif drawn by Itoh Jakuchu, a painter of the mid-Edo era.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in