OK Go To Create Massive Geo-Art In Los Angeles

OK Go To Create Massive Geo-Art In Los Angeles
technology

The production-savvy band partners with Range Rover Evoque to celebrate the LA they know and love.

Paloma M. Vazquez
  • 16 november 2010

We’ve previously discussed Range Rover’s brand work to celebrate the launch of the new Evoque (via the brand’s collaboration with Brooklyn Brothers). The latest outreach involves a collaboration with Los Angeles-based band (and Internet sweethearts) OK Go to create a geo-mapped street parade celebrating their home city, . The band will take their instruments to the streets of LA, powered by the Evoque’s GPS technology and accompanied by the Pulse of the City app – to make a giant geo-art OK Go sign. The end result is to literally brand themselves into the city’s streets.

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