The production-savvy band partners with Range Rover Evoque to celebrate the LA they know and love.

We've previously discussed Range Rover's brand work to celebrate the launch of the new Evoque (via the brand's collaboration with Brooklyn Brothers). The latest outreach involves a collaboration with Los Angeles-based band (and Internet sweethearts) OK Go to create a geo-mapped street parade celebrating their home city, . The band will take their instruments to the streets of LA, powered by the Evoque's GPS technology and accompanied by the Pulse of the City app – to make a giant geo-art OK Go sign. The end result is to literally brand themselves into the city's streets.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in