A large scale participatory art installation in Berlin gives visitors the experience of being inside the classic toy.

Danish-Icelandic conceptual artist Olafur Eliasson is known for his large-scale installations that play on the theme of the interaction between the human race and the natural world. He recently created The New York City “Waterfalls,” and prior to that, “The Weather Project” — a giant sun installed in the Tate Modern's Turbine Hall. One of his remarkable works from earlier this year is an enormous kaleidoscope at Berlin's Martin-Gropius-Bau museum. Set up in the atrium and stretching all the way to the skylight, visitors move through the structure and admire the changing images reflected back at them.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in