Online, All The Time: Virgin’s iPad Magazine Launches Today
Mixing the best of print and digital, "Project Magazine" will be filled with interactive content that will be constantly updated.
PROJECT, the new iPad-exclusive magazine from Richard Branson, launched today in New York. The magazine, whose four main pillars of content are design, entertainment, technology, and entrepreneurs, is Virgin’s first experiment with digital publishing, and involves substantial innovation. PROJECT will look like a style magazine, but function like a website – filled with interactive content, including ads, and updated hourly, or in some cases, by the minute.