Panasonic Ends Production of Iconic Technics Turntable

Panasonic Ends Production of Iconic Technics Turntable

Citing the rising cost of specialized parts for the series, the company has decided to end production on the DJ staple.

John Ryan
  • 18 november 2010

Japanese electronics giant Panasonic announced the end of production for subsidiary Technics line of analog turntables, including the legendary 1200 series.

First introduced to the consumer market in 1972, the Technics SL 1200 turntable quickly became the standard among both radio and club disk jockeys. With quartz-tuning and variable pitch control, the 1200 model offered the DJ the ability to synchronize different recordings, giving rise to the disco (and in turn, house and techno) style of continuous beat matching. The 1200’s magnet-powered direct drive system gave users the ability to hold the record still or move it back and forth against the needle, engendering the hip hop style of “scratching.” According to press release, the rising cost of specialized parts for the series prompted Panasonic’s decision to end the line.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.