Consumer products giant launches food outlets to promote its health food segment.

A few months ago, PepsiCo India launched its first ‘health conscious’ cafe outlet in the southern city of Chennai. The Smart Choice Cafes, as they are called, will offer a variety of products from its health segment, such as Quaker muffins, Tropicana 100% smoothies and coconut mint mocktails, all billed as healthy alternatives to conventional food choices.

The company has tied up with the Centre for Nutrition Counseling, Research and Extension Activities at Women’s Christian College, Chennai and has in fact, set up the first such cafe on its campus, with plans to launch similar outlets in other cities in a bid to ‘promote good nutrition and healthy lifestyles’.

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