PSFK founder Piers Fawkes gets a profile piece in leading Israeli newspaper.

While the team were in Israel this week, PSFK and founder Piers Fawkes got interviewed by esteemed journalist Shoshana Chen for a profile piece in leading Israeli newspaper Yediot Ahronoth. They seemed to like the trends in health and retail that we spoke about and they created this center page spread about us (Click to enlarge).

Piers was also featured alongside CSI creator Anthony Zuiker on the back cover of the paper

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