PSFK Tours Volkswagen In Germany: Part 2 of 3

PSFK Tours Volkswagen In Germany: Part 2 of 3

Volkswagen gives us a look at their electric car development program and tells us why they are in not hurry to sell EV's.

Dave Pinter, PSFK
  • 19 november 2010

You don’t have to be a car enthusiast or glance more than briefly at what the auto industry news has been filled with the past couple of years to know that electric cars are coming. Much attention has been directed at GM and Nissan in particular since their Volt and Leaf vehicles will be the first electric vehicles sold which are aimed at the mainstream market. There are a lot of unknowns about the electric car market. GM looks to be in the lead for delivering the first batch of Volts to seven markets before the end of the year. Although they say the quantities will be limited. Nissan will begin delivering the Leaf later in 2011. Other automakers are either fast tracking electric vehicle development programs or opting to wait and see what happens with demand before they fully commit to producing an EV. It’s a technological and financial gamble the scale of which the industry has never faced before.

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