Stories On Demand: Publisher Offers Reading To Ease The Wait
Working with the idea that people are often bored in public places or in transit, publisher A Book gives away short stories via a printout machine and other novel methods.
(click image above to enlarge)
A popular Thai publishing company, A Book, has created a new promotion with the help of BBDO to introduce new readers to their books. Working with the idea that people are often bored in public places or in transit, A Book gives the reader short stories or book synopses to enjoy. A Book developed five concepts: SMS, stickers, a widget, place mats and best of all, a printout machine reminiscent of queue tickets.
[via Creative Criminals]