Stories On Demand: Publisher Offers Reading To Ease The Wait

Stories On Demand: Publisher Offers Reading To Ease The Wait

Working with the idea that people are often bored in public places or in transit, publisher A Book gives away short stories via a printout machine and other novel methods.

Peter Jacobson
  • 24 november 2010

Publisher Offers Reading to Ease the Wait-2

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A popular Thai publishing company, A Book, has created a new promotion with the help of BBDO to introduce new readers to their books. Working with the idea that people are often bored in public places or in transit, A Book gives the reader short stories or book synopses to enjoy. A Book developed five concepts: SMS, stickers, a widget, place mats and best of all, a printout machine reminiscent of queue tickets.

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