Reinterpreting Tradition: Fashion Designer Hatem Alakeel
PSFK talks with Saudi Arabian designer who's re-creating traditional garments with a contemporary perspective.
The thobe is a form of men’s clothing that bears many names across the Gulf region, some countries refer to it as a dishdasha while others call it a kandura. This garb has remained virtually unchanged for hundreds of years. In this post, we talk with fashion designer Hatem Alakeel about how he has transformed the thobe, and developed his cutting-edge fashion boutique brand, Toby.
Now Track More Ideas
- Nordstrom’s Loyalty Program Rewards Customers Without Store Cards
- Amazon Campaign Promotes Small Independent Merchants
- Wellness-Focused Jewelry Brand Takes DTC Approach To Better Connect With Customers
- Bloomingdale’s Updates Its ‘Retail As Theater’ Legacy For Modern Shoppers With Rotating Experiential Pop-Ups