Netscape alum launch a new social web browser - integrating social features before major competitors adopt the same.

A recent piece by The New York Times discusses RockMelt, a social web browser developed by former Netscape employees. In a crowded browser market, what makes this one different? RockMelt features two rails with icons to the side of its main window – one rail features a user's friends, while the second displays a user's favorite social sites, including Twitter and Facebook. A ‘share' button allows users to directly post a web page, video or other content to their social networking profiles, and allows for integrated status updates and contact with ‘friends'. When a user searches the Web using Google, RockMelt will deliver Google's results, as well as pages associated with those results.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in