Starbucks-owned brand launches a new line of packaged coffee with a unique numbered system.

Seattle’s Best Coffee, a Starbucks owned brand, is launching a new line of packaged coffee with a “Level” system that makes it easier for consumers to find the coffee that fits their taste profile.

The new range is numbered from Level 1 to Level 5, each with its own ‘character profile’ on its package so that people can easily understand the flavor and blend of each level and make an informed choice. Seattle’s Best Coffee’s existing range only offers medium and dark choices, but by introducing its new Level system that covers an entire range of coffee tastes, it hopes to reach out to more consumers that are interested in exploring new blends.

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