Taggo Lets You Carry Facebook in Your Wallet

Taggo Lets You Carry Facebook in Your Wallet

An online service allows you to turn any kind of contactless payment card into a customer loyalty card using fan pages on the social network.

Dory Carr-Harris, PSFK
  • 23 november 2010

Entrepreneur Aneace Haddad has created a service where you can link any kind of contactless payment card to various Facebook fan pages, instantly creating a kind of customer loyalty card. “Taggo,” short for tap-and-go, allows shoppers to register any card with a unique identity number in the online service, and then use the card to sign up as fans on retailers’ Facebook pages. They can then cash in on discounts and special sales, totally negating the need for any sort of paper coupons, or of carrying around four or five loyalty cards.

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