In Brief

The world's first Twitter-operated styling studio goes live today, by Ted Baker.

Today, Ted Baker London is live broadcasting the ‘world’s first remote-controlled, digitally-powered live styling project’. Key US fashion bloggers will be in charge of a professional styling studio in Ted Baker’s London headquarters, using a live video stream and Twitter – and nothing more. Each of 7 selected US fashion bloggers has 15 minutes to demonstrate their fashion expertise by styling exclusive Ted Baker looks, via Twitter. In London, hair stylists, make-up artists and models will be taking direction from these US bloggers and wearing about 450 items from Ted Baker’s Autumn/Winter 2010 collection.

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