Technology Harvests Emotions Of Movie Watching Audience

Technology Harvests Emotions Of Movie Watching Audience
technology

A new technology will be able to monitor reactions and movement in a movie theatre.

Naresh Kumar
  • 4 november 2010

Security firm Aralia Systems and Machine Vision Lab are working on a technology that will be capable of capturing the emotions of cinema audience in the movir theatre. Building on the current technology used in cinema halls to detect film pirates (who sneak in their camcorders to record the films), the companies plan to create devices using 2D and 3D imaging technology that can monitor audience reactions and movement as they watch a film, collect this data and make it accessible to market researchers and companies to help them study what audiences really enjoy and adapt accordingly.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.