The Future of Web Search Is Social Context

The Future of Web Search Is Social Context

How who you know and where you are effect what you want from a search engine.

Plus Aziz
  • 23 november 2010

While most search engines are currently focused on objectively ranking pages to meet individual needs, there are sufficient developments happening on the web to make us believe that the future of search will be more social. In an interview with BBC, Qi Lu, Head of Bing at Microsoft notes the importance of subjectivity in search:

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