The Gap’s Facebook Places Deal: Free Jeans!

The Gap’s Facebook Places Deal: Free Jeans!
technology

The retailer's free offer using Facebook Places last week, certainly received attention - but will those free denim recipients become longer-term Gap customers?

Paloma M. Vazquez
  • 8 november 2010

Tying into Facebook’s Deals announcement last week, The Gap announced a promotion in which it offered free jeans to the first 10,000 people to check in to Gap outlets via Facebook. According to Fast Company, the promotion definitely met at least one of its objectives by generating awareness, interest and store visitation:

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