The retailer's free offer using Facebook Places last week, certainly received attention - but will those free denim recipients become longer-term Gap customers?

Tying into Facebook's Deals announcement last week, The Gap announced a promotion in which it offered free jeans to the first 10,000 people to check in to Gap outlets via Facebook. According to Fast Company, the promotion definitely met at least one of its objectives by generating awareness, interest and store visitation:

When I asked one store staffer whether any free jeans were left, she smiled and shook her head. The free jeans were long gone, she said, with lines stretching out the door since before the store opened at 8 a.m. People were actually showing their check-ins? Yes, she said. On Facebook Places!?! Yes.

PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)