The Role Of Personality In Creativity

The Role Of Personality In Creativity
technology

Frog Design proposes three approaches by which to bring personality into an organization's creative product.

Paloma M. Vazquez
  • 8 november 2010

There are certain brands that know how to create a personality for themselves- from products and even to software. In order to determine how to approach injecting personality across a brand or organization’s creative product, Frog Design spoke with three individuals with experience in bringing personalities to life across the product, design, campaign or communications that they’ve been involved with; their insights helped identify three key approaches for identifying and injecting personality into an organizational discipline, and its end creative product:

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.