The Role Of Personality In Creativity

The Role Of Personality In Creativity

Frog Design proposes three approaches by which to bring personality into an organization's creative product.

Paloma M. Vazquez
  • 8 november 2010

There are certain brands that know how to create a personality for themselves- from products and even to software. In order to determine how to approach injecting personality across a brand or organization’s creative product, Frog Design spoke with three individuals with experience in bringing personalities to life across the product, design, campaign or communications that they’ve been involved with; their insights helped identify three key approaches for identifying and injecting personality into an organizational discipline, and its end creative product:

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