This (Short) Week in Brand Strategy & Advertising
PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.
In light of Thanksgiving here in the US, we're publishing our weekly round-up a bit earlier this week. Here is a look at some standout brand-building and communications stories that caught our attention – as well as some macro trends and themes we’re tracking:
Strategies & Shifts Reshaping Planning, Branding & Advertising (and Business)Are You Listening to the Future of Advertising? (its students) Will Social Scoring Change Your Life? (on the growing importance of social influence) More on the Differences Between Social Media Influence vs. Popularity How to Solve Complex Problems Gender Difference in Marketing to Millennials More on the Top (Digital) Trends of 2010 I Want My Twitter TV (the present & future of social viewing – and programming) From Focus Groups to ‘Friend' Groups What Is Data Visualization? The Storyteller Knows Me Brian Eno: The Love & Limits of Technology Will Focus Make You Happier?