This Week In Brand Strategy & Advertising
PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.
Here is a look at some standout brand-building and advertising communications stories that caught our attention this week – as well as some macro trends and themes we’re tracking to:
Strategies & Shifts Reshaping Planning, Branding & Advertising (and Business)The Agency of the Future How the Internet Has Changed Advertising Brand Loyalty in the Age of Social Media (Almost) All Market Research is Wrong) Seize the Persuasive Moment After ‘Thank You' Be a Leader, Not a Pollster (or don't let public opinion guide your brand strategy) 7 Habits of Effective Marketing Organizations The Planner's Book of Things to Make You Are What You Watch, Research Suggests
On the future of media – including objects: