This Week in Brand Strategy & Advertising
PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.
Here is a look at some standout brand-building and communications stories that caught our attention this week – as well as some macro trends and themes we’re tracking:
Strategies & Shifts Reshaping Planning, Branding & Advertising (and Business)The Top 10 Words of 2010 Mary Meeker’s State of the Web The Future of Advertising (fact) 15 Stories from Fast Company About the Future of Advertising (and hype…) Top Trends of 2010: Social Shopping The 5 Habits of Adaptive Marketers American Express Identifies 5 Key Trends Driving Consumer Spending in 2011 & Beyond How the Crummy Economy Has Changed Spending Habits Will the Economic Recession Be the Golden Age for Collaboration? Using Customer Journey Maps to Improve Customer Experience The More You Know, the More Patterns You Recognize Humanizing Business & Brands: Your Ambassador Ecosystem How to Prototype and Influence People