This Week In Brand Strategy & Content
PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.
Here is a look at some standout brand-building and communications stories that caught our attention this week – as well as some macro trends and themes we’re tracking to:
Strategies & Shifts Reshaping Planning, Branding & Advertising (and Business)‘Hyper-Networked‘ Teens are Drugged Out, Sex-Crazed Binge Drinkers Teens’ Risk-Reduction Strategies on Facebook Economic Opportunity Index: A survey of how different American demographics/psychographics perceive opportunity 37 Emotional Benefits to Use in Marketing Looking for Systems in Everyday Life W+K on Being Young & Stupid: (& the unreliability of ‘expert’ prognostications) An Exploration of Authenticity in Social Media and In Real Life Hulu’s New Economics: $240 Million in 2010 Revenue Twitter and the Future of TV Shopper Marketing Grows Faster than Digital, Social Digital Strategy: Bogusky, Gladwell and Revolution How to Be a ‘Digital Ninja‘
On Cultural Movements: