The stigma associated with thrift stores has started wearing off as more people are embracing them as an ideal shopping destination during this season.

Come this Black Friday season (that starts tomorrow) and you would perhaps be surprised to see secondhand and thrift stores dazzling with attractive window displays and opening for extended shopping hours. These and some others such as promoting gift certificates are the new marketing schemes resale stores have borrowed from mainstream retailers and are incorporating in their own, previously bland looking shops.

Associated Press reports on how some Salvation Army resale shops including those in San Diego will be opening their shutters as early as six in the morning and offering huge early-bird discounts on its items to lure-in more shoppers. And surprisingly, its not just the lower and middle income groups, but even wealthy consumers who are embracing branded items at a discounted price.

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