In Brief

Toyota recently introduced a social innovation campaign that invites participants to imagine new uses of technology outside of the automotive world.

Toyota recently introduced a social innovation campaign centered on the theme “Ideas for Good,” a challenge that invites participants to imagine new uses of technology outside of the automotive world. The campaign is largely based on the existing technologies invented by Toyota, such as a human injury-simulation software that measures the impact of automotive crashes, a solar powered ventilation system (used by the Prius), hands-free sensory parking guidance, touch activation on the steering wheel and more. The challenge asks contributors to draw upon one of these technologies, think of a creative way to improve our lives beyond cars, and share the big idea that would make the world a better place.

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