United Nations: How We Will Gather Realtime Data

United Nations: How We Will Gather Realtime Data

PSFK is working with the UN Global Pulse team on a new "Future Of" report that is due out in December.

Piers Fawkes, PSFK
  • 9 november 2010

Some of you may know that PSFK are working with the UN Global Pulse team on a new Future Of report that is due out in December. The access to realtime information to make instant decisions is of critical importance to a humanitarian organization that responds to natural, political and social events that impact populations.

The Global Pulse Director Robert Kirkpatrick delivered a briefing recently to the United Nations General Assembly that explained three ways the Global Pulse team were going to access realtime data:

First, …. we already have 39 early warning systems within the UN system that contain valuable high-frequency real-time data. This data is currently used primarily for sector-specific monitoring, so we see a significant opportunity here to bring together key data from different systems to better understand the cross-sectoral impacts of crises.

We also see enormous progress in the use of mobile phones and other technologies to accelerate collection of data otherwise collected on paper. The recent census exercise has shown that many governments are already using these new approaches. We see here an opportunity for high-value South-South collaboration in refining, sharing, and mainstreaming the use of these tools to improve efficiency and agility. Finally, there is a great deal of real-time information that is being generated by development programs and services that can be used for vulnerability analysis

In countries around the world, for example, mobile phones are now being used to send remittances, redeem food vouchers, provide guidance to new mothers, share agricultural price information between farmers and offer educational assistance to children. To monitor and evaluate the performance of these services, the government ministries and UN agencies often collect statistical information about how these services are used. We believe that governments can more deeply analyze this data to detect the early signals that vulnerable populations may be in trouble. Once a pattern of concern has emerged, governments could then rapidly send teams to those communities to conduct household surveys, to collect the hard statistical evidence needed for policy responses.

Global Pulse: Informal Briefing to the United Nations General Assembly

Image by Veer.

Veer has recently relaunched its site,, with a simplified, easy to use interface allowing for enhanced and simplified image search.  The site, which is a go-to source for creative and affordable stock photography, illustrations, fonts and merchandise, helps people add style to business, marketing, and personal design projects.

+fitness / sport
+United Nations

More in advertising


How In-Step Engagements Are Altering Traditional Advertising Methods

In PSFK's Advertising Playbook, we explore how the limitations of conventional pop-up stores are leaving much to be desired by consumers

16 October 2017

eBay’s London Pop-Up Explores What Influences Shopping Habits

The goal is to help consumers understand their behaviors and be more mindful about what they purchase

13 October 2017

The Latest


To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017

At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.

September 27, 2017
No search results found.