Using Social Influence And Crowdsourcing To Elevate The Sesame Street Brand

Using Social Influence And Crowdsourcing To Elevate The Sesame Street Brand

The classic children's show enlists Facebook fans to land Cookie Monster a hosting gig on Saturday Night Live.

Paloma M. Vazquez
  • 24 november 2010

Taking a page from Betty White, Sesame Street is turning to its fans to help land Cookie Monster a gig hosting SNL. A YouTube video and Facebook page feature 4 minutes of Cookie Monster auditioning for SNL, and have already garnered nearly 200,000 views on YouTube, and nearly 40,000 Facebook fans. Even a kid-targeted property like Sesame Street has also turned to social influence and crowdsourcing to help elevate the brand.

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