Using Social Influence And Crowdsourcing To Elevate The Sesame Street Brand
The classic children's show enlists Facebook fans to land Cookie Monster a hosting gig on Saturday Night Live.
Taking a page from Betty White, Sesame Street is turning to its fans to help land Cookie Monster a gig hosting SNL. A YouTube video and Facebook page feature 4 minutes of Cookie Monster auditioning for SNL, and have already garnered nearly 200,000 views on YouTube, and nearly 40,000 Facebook fans. Even a kid-targeted property like Sesame Street has also turned to social influence and crowdsourcing to help elevate the brand.
The purpose? We're guessing it has more to do with re-igniting interest in the property among the adults that actually watch SNL and grew up with the show (unlikely many of Sesame Street's core pint-sized audience know what SNL or who Lorne Michaels is).