A controversial application was created that helped 'digitally enhance' profile pics on the social network.

Earlier this year, Vaseline India launched a controversial Facebook app that allowed users to digitally lighten their complexion for Facebook profile pictures. The app page which also offered tips on maintaining healthy skin, caused quite a debate in the Indian blogosphere and was even labeled racist by some.

Though the app has now been taken down, it does not hide the fact that India is among the largest markets for skin whitening creams, with some of the Bollywood’s biggest stars endorsing these products.

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