The Wilson Brothers share stories about their innovative retail design work for brands like Puma and Nike.

At our recent PSFK CONFERENCE LONDON 2010 we gathered the people behind some of the most inspiring British and European projects that we have covered on PSFK.com.

In this video, brothers and designers Ben & Oscar Wilson share stories about their innovative retail design work for brands like Puma and Nike. They explain their unique process, one that uses unusual materials and a hack and tinker kind of approach with the aim of subverting conventions.

Watch their presentation below:

Wilson Brothers

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