The senior member of Wieden + Kennedy's creative team shares his thoughts on the future of gaming.

Sarah Martin
  • 1 november 2010

At our recent PSFK CONFERENCE LONDON we gathered the people behind some of the most inspiring British and European projects that we have covered on PSFK.com.

Dan Hon, a senior member of Wieden + Kennedy‘s creative team who specializes in games, play and new ways of storytelling. During his presentation, he questioned why are people playing games? Is it because they are deriving genuine pleasure and having fun? Or is it because it is a distraction?

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