The Director of Design at BERG talks about design, personal inspiration, culture and atemporality.

At our recent PSFK CONFERENCE LONDON 2010 we gathered the people behind some of the most inspiring British and European projects that we have covered on

Matt Jones, Director of Design at BERG in London talked about an intriguing variety of ideas about design, technology and personal inspiration which showed the rich thinking behind his work.

A few interesting highlights from the video:

A point of view is sometimes more important than the story. How certain bits of information are not allowed to fall out of our culture. The ideas of mitochondrial DNA and atemporality.

Watch his presentation below:

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