We All Want To Be Young

We All Want To Be Young
technology

A short film seeks to capture what it means to be young today, and how youth has evolved across recent, past generations.

Paloma M. Vazquez
  • 22 november 2010

BOX1824, a Brazilian research company specializing in behavioral science and consumer trends, produced a short film to showcase the results of several studies it conducted about the ‘Gen Y’ or Millennial generation over the past 5 years. Those insights – while not necessarily groundbreaking in identifying anything that hasn’t already been discussed – are presented and narrated in a very engaging (and at times nostalgic) manner in the film. Footage from classic 60s and 80s films are used to compare Millennials to their Boomer parents and to Gen X, capturing the evolving dynamic of what it means to be young, living and surviving across the decades, to today.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.