We All Want To Be Young

We All Want To Be Young

A short film seeks to capture what it means to be young today, and how youth has evolved across recent, past generations.

Paloma M. Vazquez
  • 22 november 2010

BOX1824, a Brazilian research company specializing in behavioral science and consumer trends, produced a short film to showcase the results of several studies it conducted about the ‘Gen Y’ or Millennial generation over the past 5 years. Those insights – while not necessarily groundbreaking in identifying anything that hasn’t already been discussed – are presented and narrated in a very engaging (and at times nostalgic) manner in the film. Footage from classic 60s and 80s films are used to compare Millennials to their Boomer parents and to Gen X, capturing the evolving dynamic of what it means to be young, living and surviving across the decades, to today.

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