What Brands Are Doing Wrong With Social Media, And How They Can Change (Video)

technology

Author Douglas Rushkoff explains how companies can better engage with networked groups of people.

Dan Gould
  • 30 november 2010

Douglass Rushkoff, author of the recently published book Program Or Be Programmed: Ten Commands for a Digital Age, gave a rousing keynote speech at the Pivot 2010 conference this past October. Although the event was all about marketing, branding and the use of social media to further connect with consumers, Rushkoff took a radically contrarian approach, citing all the ways that social media marketing does not work – even going so far as to say that brands have no place in the digital-social world.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.